BofA: Advertising or Action?

The new ad campaign unveiled this week by Band of America faces an uphill battle to restore the bank’s battered reputation.  Advertising alone can’t do the job, really.  For the message to stick, it will take a coordinated effort across many communication channels (see a related post here).  More important, a lasting improvement in the bank’s standing will only come if there is demonstrable progress on fixing the business issues that are at the root of BofA’s image problem – debit-card fees, home foreclosures, small-business lending and executive compensation, to name several.   Until those issues are resolved, advertising and other marketing techniques won’t accomplish much.


One thought on “BofA: Advertising or Action?

  1. Pingback: Can Advertising Save BofA’s Battered Brand? | The Financial Brand: Marketing Insights for Banks & Credit Unions

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s